Sharad/design

3D AR Shopping

Dec 2023— 10 min Read

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Overview

Design a 3D AR shopping experience for an online retail store of your choice. Consider the end-to-end customer journey, from landing on the website / mobile application to completing a purchase, and focus on enhancing the overall experience, ease of use, and customer satisfaction.

My Role

Product Designer — Interaction Design, Visual Design, User Flows, Rapid

Prototyping

Timeline & Status

4-5 days

Solution Approach

Type of Product

Mobile E-commerce website for any smartphone user

Core Problem

-Design a 3D Augmented Reality (AR) shopping experience.

-Choose an online retail store as the context.

-Consider the entire customer journey, from landing to purchase.

-Prioritize improving overall experience and ease of use.

-Focus on enhancing customer satisfaction throughout the process.

Constraints and Assumptions

-All time internet connection

-Smartphones users

But first Lets understand how Offline stores work

Draw back

Physical Interaction: Face-to-face meetings enable better understanding, trust, and authentic connections.

Trust and Authenticity: In-person interactions can establish credibility and foster genuine relationships.

Security and Privacy: Offline transactions offer more control over personal data security.

Sensory Experiences: Events, concerts, and physical stores offer immersive sensory experiences.

Hands-On Learning: Certain skills and knowledge are better acquired through physical, interactive experiences.

Non-Digital Break: Offline interactions allow for a break from screens and technology.

Local Engagement: Support local businesses and communities through in-person interactions.

-Limited geographic reach

-Higher operating costs

-Limited operating hours

-Limited product visibility

-Lack of detailed information

-Limited customer engagement

-Inconvenient returns and exchanges

Let's revisit how offline and online operations function and why a smart solution like AR 3D is essential for online platforms.

Lets understand how online stores work

Draw back

Convenience: Access information, services, and products from anywhere and anytime.

Global Reach: Connect with people worldwide, expanding networking and market opportunities.

Cost Savings: Reduced operational expenses for businesses, potential for better deals for consumers.

Information Access: easily learn everything you need to know about things you want to buy before you make a decision.

Communication: Easy online communication tools, social proof and experiences of other customers

Personalisation: The website remembers what you like and suggests similar things to make your shopping easier.

Availability: 24/7 availability of online services, including shopping and support.

-Limited geographic reach

-Higher operating costs

-Limited operating hours

-Limited product visibility

-Lack of detailed information

-Limited customer engagement

-Inconvenient returns and exchanges

Find out how Virtual Try-On can assist you in making great design choices for your purchases.

AR 3D technology enhances the shopping experience by providing a more realistic, interactive, and personalized way for customers to engage with products before making a purchase, leading to higher satisfaction and better design choices.

Virtual Interaction: Customers can interact with products in 3D, rotating and exploring them from all angles.

Visual Clarity: AR provides detailed visualisations, reducing surprises related to product quality and appearance.

Accurate Sizing: Virtual try-ons help customers choose the right size and reduce return rates.

Personalised Assistance: Virtual customer service guides shoppers and answers questions.

Reduced Returns: Better product visualisation leads to fewer return-related issues.

Enhanced Browsing: Shopping with AR ease decision-making.

Sustainability: Fewer returns lead to reduced packaging waste and environmental impact.

Reduced Decision Time: AR helps customers make quicker decisions by providing realistic visualisations.

Engaging Content: AR adds an element of excitement and engagement to the online shopping experience.

Deciding to use shoes as the main focus for AR 3D online shopping is a smart choice. It's even better than choosing things like furniture, makeup, wallpaper, things for the home, clothes, and cars. While all these things are nice to try with AR, shoes are special because they show their design, color, and material really well with AR technology.

Personal Significance: Footwear affects style, comfort, and movement, creating an emotional connection.

Immersive Try-On: AR enhances engagement with 3D virtual try-on experiences.

Accurate Sizing: AR addresses sizing challenges, reducing returns and frustrations.

Individual Stories: Footwear's unique narratives are amplified by AR, enriching customer experiences.

Deeper Brand Bonds: Using this special technology in storytelling about shoes makes people like the shoe brands even more.

Consumer Alignment: Shoes are made to match what people want, which makes shopping better.

Reduced Returns: AR's precision minimises return rates, particularly for footwear.

Seamless Fusion: Cool shoes can show how technology and style can mix together perfectly for people who like modern things.

Why I choose footwear as a solution ?

Check out this short story that explains how AR 3D helps Sam when he buys shoes.

Sam, eager for new running shoes, visited a famous sports store in town over the weekend.

Sam found a pair he liked but they didn't have his size. The store worker suggested checking online

Sam, determined, remembered AR 3D online shopping. He visited the store's website and found the "Try On with AR" option for the shoes he liked.

Curious, Sam tapped the button. His phone's camera scanned his feet, and the shoes appeared on screen, fitting perfectly. He could move and walk in them, almost feeling real.

Sam loved how the AR tech displayed the shoes, examining details and angles. Virtual trying convinced him to buy

Sam's story showed how great AR 3D online shopping can be. It made him feel like he was in a store, but he could still shop online. The tech changed his sad feelings to happy ones. He got the right shoes that fit and looked good.

Lets talk about solution now

These are steps users follow once the AR 3D feature is implemented.

We're choosing the New Balance shoe brand. It's a famous brand with shoes for men, women, and kids. Even though their buying process and selection are good, sometimes people return shoes, which affects their revenue. We can fix this by adding an AR 3D feature to their website and app. This will make their shopping experience awesome, bringing in more customers and more success.

The AR screen for a specific product must contain essential product details, ensuring users can easily access this information.

Problem Statement: What strategies can we implement to empower users in making informed choices and simplifying the experience for newcomers?

We're opting for AR-based technology due to its ability to provide users with an experience that closely resembles real life. This interactive approach speeds up decision-making and simplifies the selection process for users.

Let’s see in how many ways can we design a screen like this!

The user will encounter this feature for the first time when they arrive on this screen.

On the first screen, we're offering a quick peek at how this feature appears

On the second screen, we're introducing this feature with text to help the user get to know the new AR 3D feature.

It's really important to add the AR 3D feature in a clever way without changing how the website looks now.

On the first screen, we've cleverly placed this feature inside a box, keeping the website's current look and feel.

On the second screen, we're providing more information with text to explain this feature a bit more. Also, we're using a small part of the website's space to catch the user's attention.

Here are the ways users can begin using the AR 3D feature and explore it in real time.